Brooklyn Street Art

The Hallelujah World Tour, undertaken in partnership with VistaJet, marked a watershed moment in the artist's career — an airborne exhibition that carried RETNA's calligraphic lexicon to a truly global audience. A Bombardier Global Express XRS aircraft, its tail fin enveloped in the artist's signature script, became a roving canvas visible across international airspaces and runways. The tour touched down in New York, London, and Hong Kong, each stop accompanied by exclusive events that brought the work into dialogue with local audiences. As Brooklyn Street Art noted in its extensive coverage, the project recast a private aviation platform as a public art statement, modelling a new paradigm for artist-brand collaboration wherein the artwork itself travels rather than waiting to be discovered.

VistaJet press release, Feb 10, 2011. Aircraft: Bombardier Global Express XRS. Tour: New York (Feb 2011, 560 Washington St) → London (Old Dairy, Jun 9-27, 2011) → Hong Kong (2011). Sources: vistajet.com/en-us/news/vistajet-sponsors-ground-breaking-artist · brooklynstreetart.com · bjtonline.com · luxuo.com/motoring/aircraft/retna-vistajet.html · arrestedmotion.com/2011/02/openings-retna-hallelujah-world-tour-nyc